Owning a small business is no small feat. There are hundreds of articles written on how to effectively market yourself, attract customers, and drive traffic to your website. With so many gimmicks and tricks out there, it can feel impossible to determine what you should actually do in order to be successful.
The best piece of advice I have found that works for all successful small businesses is: Just be you.
Be authentic. Be genuine. Be true to who you are and work to ensure your business embodies and reflects this. Authenticity is the thing that can make or break your business. Read more.