Studies Show Your Plan B Is The Reason Your Plan A Will Fail

“There is no reason to have a plan B because it distracts from plan A” ~Will Smith

Such a profound and thought-provoking statement. But is it accurate?

Professor Jihae Shin, Assistant Professor of Management and Human Resources at the Wisconsin School of Business (University of Wisconsin-Madison) and Katherine L. Milkman from the Wharton School (University of Pennsylvania) conducted an experiment to study this topic and have concluded that it is–indeed–a very accurate statement. Their research proves that merely thinking through a backup plan, in most cases, reduces overall goal performance and hurts the chances of successfully achieving the primary goal.  It’s called the “backup plan effect.” Read more.

Featured image by ND Strupler on Flickr.

Published by Hill Writing & Editing

Denise Hill is currently a speech writer and senior editor at a government agency and also a professional freelance writer and editor. She has written and published over 200 online articles, ghostwritten a book and has an array of publishing and editing experience. She is a competent, creative and a deadline driven professional.

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